The best thing about the new Star Wars teaser trailer is how thoroughly cinematic it is. Most trailers, especially teaser trailers, are just a lazy mess of spotlighted clips. This one, though, was clearly constructed with a specific narrative arc in mind.
It naturally falls into three acts:
Act I: Establishing character and setting
First we see Tatooine, then we see a hero. The hero is tired, sweaty, and scared. And alone. That’s how we know he’s a hero, despite the Stormtrooper uniform–villains never appear so beleaguered in Act I.
The soccer ball droid reassures us that two big mainstays of the series are still present: innovation and whimsy.
The next shot reaffirms the first: a panicked, lone hero in a hurry. No coincidence here: clearly, we’re meant to know that this film will show our new protagonists in a fractured, oppressed state, desperate to escape a threatening presence. This, of course, is highlighted by the gravelly voiceover.
The fourth “scene” reaffirms the second: a reassurance here, not of innovation and whimsy, but of action and equipment. Few series are so rooted in their weapons and vehicles as Star Wars, and this part of the trailer shows us J.J. Abrams doing what he did with Star Trek: preserving the bets of the old while updating its peripheral elements.